AlUla is the most photographed landscape in Saudi Arabia and one of the hardest to photograph well. The scale flattens in a frame unless something in the composition holds it.
We have worked across its cultural programming, including Desert X AlUla, DesignSpace AlUla and FAME. Installation and exhibition work in that landscape is a specific problem: the setting is overwhelming, and the piece has to survive being in it.
Practicalities matter more here than in a city. Light windows are short, distances between locations are long, and heritage-site permissions are handled through the Royal Commission rather than a municipal process.
AlUla sits within the wider north-west alongside NEOM, Tabuk and the Red Sea Project. These are the locations most often named in editorial coverage of Saudi Arabia and the ones with the longest permission lead times, so we plan them as a region rather than one site at a time.