Hospitality photography has to do two jobs at once: sell a room and represent a brand standard. The second is what most shoots miss.
Operators work to brand guidelines that dictate a great deal about how a property may be shown. We shoot to those standards while still producing something that looks like the specific property rather than a template.
Coverage usually spans rooms and suites, food and beverage, spa and wellness, public areas and the exterior, each with its own lighting problem and its own best hour. That is a scheduling exercise as much as a photographic one.
Where the property is architecturally significant, the design story is worth telling separately from the sales imagery, and often lands better with press.