A brand film has to say something true about an organisation and be watchable by people with no obligation to watch it. Most fail the second test, which is a production problem before it is a marketing one.
Developers and master developers launching or repositioning a scheme.
Institutions and cultural bodies communicating a programme or a mandate.
Brands needing a campaign that runs across film, stills and digital together.
We look for the real thing worth filming: the process, the place, the people who actually do the work. Corporate film fails when it is assembled entirely from statements.
Campaigns are planned as one production, so film, photography and design come out of the same shoot rather than three disconnected budgets.
A brand film is commissioned to change how an organisation is understood. That means finding the specific and filmable version of what is usually briefed in abstractions, and being willing to leave out the parts that do not earn their screen time.
Our OrangeBox project, a film about a private villa in Dubai designed by Studio VDGA, is an example of that approach: architecture treated as a subject with its own rhythm rather than as a backdrop for narration. It has screened at architectural film festivals in Greece, Chile and Barcelona and received recognition at the Créateurs Design Awards in Paris and the Architecture MasterPrize in Los Angeles.
Where a single film is not the whole answer, we produce the campaign: hero film, cutdowns, stills, and the supporting content each channel needs, planned together and shot together.
For developers this usually spans a launch cycle, from pre-launch teaser through handover, with the material planned so that later phases do not need a full reshoot.
We take brand films commissions across the United Arab Emirates, including Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah, and across Saudi Arabia, including Riyadh, Jeddah, Mecca, Medina, AlUla, NEOM and Diriyah. Travel, permits and local crew are arranged as part of the production.
As long as it holds and no longer. Most run between ninety seconds and four minutes, with cutdowns for channels where attention is shorter.
Yes, and it is usually the better approach. Planning both from one brief costs less than two productions and keeps the look consistent.
Yes. Launch cycles are a large part of our work, from pre-launch through handover.
We can. Our communications work covers the plan; this covers producing it.