End to End storytelling for One of Saudi Arabia's Most Ambitious Cultural Events
The Tuwaiq Sculpture Symposium demanded something beyond conventional event coverage it required a full production ecosystem built from the ground up and sustained across 45 days of non-stop creative activity. As the team responsible for the entire production and PR output, the approach was to treat the symposium not as a single event, but as a living, evolving story told in real time.
Tuwaiq Sculpture
From day one of the symposium, the production team embedded itself into the creative process capturing the sculptors at work, documenting the transformation of raw material into monumental art, and finding the human stories behind each of the 30 international artists. This behind-the-scenes access became the backbone of the daily content strategy, feeding social media channels with authentic, character-driven material that built anticipation for the public exhibition.
The goal of the Tuwaiq Sculpture Symposium was as ambitious as the event itself to establish Riyadh as a serious destination for international contemporary art, and to do so in a way that resonated both locally with Saudi audiences and globally with the art world.
For the Royal Commission of Riyadh City and Riyadh Art, this was more than a cultural event it was a statement. Bringing 30 sculptors from across the world to create in one place, and then opening that process to the public, was a bold act of cultural openness aligned with Saudi Arabia’s Vision 2030. Our production mandate was to ensure that ambition was matched by an equally bold communications and media output.
