A cross-border road trip from Dubai to Oman capturing performance and sustainability of the BMW iX5 Hydrogen vehicle.
The project was commissioned by BMW to document the iX5 Hydrogen’s road performance across diverse terrains from Dubai to Oman. The resulting film was presented at the Green Hydrogen Summit in Oman during the opening day, to market the brand’s capabilities in sustainable mobility.
The goal of the project was to support BMW’s vision for a sustainable future by contributing to a deeper understanding of hydrogen mobility. Through documenting the full road trip experience, the project aimed to inspire summit attendees and encourage dialogue around the adoption of clean energy technologies in the region and beyond.
The final result was a comprehensive visual package that included dynamic road trip coverage, on-location interviews, event highlights, and aerial footage, capturing the full scope of the experience from departure to destination.
